Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
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About Maurice Saatchi
Maurice Saatchi was a contemporary British businessman and politician. Maurice Nathan Saatchi, Baron Saatchi is a British businessman, and with his brother, Charles, co-founder of the advertising agencies Saatchi & Saatchi and M&C Saatchi. Read more on Wikipedia →