“In running back and forth among the things that might be important, we forget to spend enough time on what really is important.”

“Ownership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea whether its about politics or sports what do we do? We love it perhaps more tha...”

“When people think about a placebo such as the royal touch, they usually dismiss it as "just psychology." But, there is nothing "just" about the power of a placebo, and in reality it represents the ...”

“One of my colleagues in Duke, Ralph Keeney, noted that America's top killer isn't cancer or heart disease, nor is it smoking or obesity. It's our inability to make smart choices and overcome our ow...”

“If we start to think about trust as a public good (like clean air and water), we see that we can all benefit from higher levels of trust in terms of communicating with others, making financial tran...”

“In essence, individuals more concerned with portraying their own uniqueness were more likely to select an alcoholic beverage not yet ordered at their table in an effort to demonstrate that they wer...”

“Each day I wake up with a naive perspective of life and universe, and walk towards understanding a little more about the true nature of human perception with all its vivacious nuances and behaviora...”

“Biological instincts are the key to understanding how every single human being is wired. The marvelous interplay of various brain circuits creates our instinctual reality of the daily life. If your...”

“Those who have no knowledge are often willing to occupy influential positions with the aim of acquiring every possible benefit.”

“How can he not share his newfound joy with his fellow man? And it is joy. Theres a pure kind of joy in the certainty of belief. The certainty that your life has purpose and meaning.”

“Rush-hour on the A rain. A blind man staggers forth, his cane tapping lightlyown the aisle. He leans against the door,raises a violin to chin, and says Im sorry to bother you, folks. But please. Ju...”

“If you don't know when you're good, how can you know when you're bad?”

“I shiver, thinking how easy it is to be totally wrong about people-to see one tiny part of them and confuse it for the whole, to see the cause and think it's the effect or vice versa”

“At sunrise everything is luminous but not clear.”

“I think it's impossible to really understand somebody, what they want, what they believe, and not love them the way they love themselves.”