Ownership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea whether its about politics or sports what do we do? We love it perhaps more than we should. We prize it more than it is worth. And most frequently, we have trouble letting go of it because we cant stand the idea of its loss. What are we left with then? An ideology rigid and unyielding.

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About Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions.

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  • Philosophy — Deep thoughts on existence, knowledge, and the nature of reality

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