Faced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.

About This Quote

About Christopher McDougall

Christopher McDougall was American journalist and author. Christopher McDougall is an American author and journalist. He is best known for his 2009 book Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen. Read more on Wikipedia →

More quotes by Christopher McDougall

Related Quotes