Theyre called sock puppets. We create armies of artificial online personas user accounts that espouse views certain interested parties want espoused. We flood forums, online comment sections, social media. ... Its amazing what a few people and a little money can accomplish online. Our puppets have turned whole elections. Everything the public sees is managed. If theres a valuable brand to protect whether its a person or a dish soap these fuckers are out there protecting it, shaping the narrative. I mean who the hell follows dish soap on Twitter? How does anyone believe that shits real? (p. 292-294)