Typically, if you reward something, you get more of it. You punish something, you get less of it. And our businesses have been built for the last 150 years very much on that kind of motivational scheme.

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About Daniel H. Pink

Daniel H. Pink was a contemporary American non-fiction writer. Daniel Howard Pink is an American non-fiction writer who has authored seven New York Times bestsellers. He was host and a co-executive producer of the National Geographic Channel social science TV series Crowd Control. Read more on Wikipedia →

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