Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.

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About George Lois

George Lois was a 20th-century American art director, designer, and author. George Harry Lois was an American art director, designer, and author. Lois was perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1973. Read more on Wikipedia →

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