I trust that McDonald's can find a way to sell all-natural chicken without raising their prices; we did that at Shake Shack. It is more expensive, and we took a slight margin hit, but we did it. And if we can do it, I know that much bigger companies can.
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About Danny Meyer
Danny Meyer was a contemporary American restaurateur and writer. Daniel Meyer is a New York City restaurateur and the founder and executive chairman of the Union Square Hospitality Group (USHG). Read more on Wikipedia →