There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.
About This Quote
About Jonathan Ive
Jonathan Ive was a contemporary English designer. Sir Jonathan Paul Ive is a British-American designer. He is best known for his work at Apple Inc., where he was senior vice president of industrial design and chief design officer. Read more on Wikipedia →
Themes
- Money — Thoughts on wealth, value, and material pursuits