Quotes by Jonathan Ive

“The form of computers has never been important, with speed and performance being the only things that mattered.”

“There's no learning without trying lots of ideas and failing lots of times.”

“One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as ...”

“Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!”

“The best ideas start as conversations.”

“'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing.”

“It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! Peo...”

“To design something really new and innovative you have to reject reason.”

“A small change at the beginning of the design process defines an entirely different product at the end.”

“Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for gr...”

“All I've ever wanted to do is design and make it's what I love doing. ”

“I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.”

“It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.”

“I discovered at an early age that all I've ever wanted to do is design.”

“Perhaps I'd like to design cars, but I don't think I'd be much good at it.”

“Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.”

“The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.”

“Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.”

“I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.”

“When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.”