Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.
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About Jonathan Ive
Jonathan Ive was a contemporary English designer. Sir Jonathan Paul Ive is a British-American designer. He is best known for his work at Apple Inc., where he was senior vice president of industrial design and chief design officer. Read more on Wikipedia →
Themes
- Money — Thoughts on wealth, value, and material pursuits