I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to.
About This Quote
About Yves Behar
Yves Behar was a contemporary American designer and entrepreneur. Yves BĂ©har is a Swiss-born American designer and entrepreneur. He is the founder and principal designer of Fuseproject, an industrial design and brand development firm. Read more on Wikipedia →
Themes
- History — Lessons from the past and the arc of human civilisation