Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.
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About Douglas Rushkoff
Douglas Rushkoff was American writer and media theorist. Douglas Mark Rushkoff is an American media theorist, writer, professor, columnist, lecturer, graphic novelist, documentarian and podcaster. He is best known for his association with the early cyberpunk culture, his advocacy of open source solutions to social problems, his critique of technocapitalism, and his call to retrieve our humanity in a digital age. Read more on Wikipedia →