“In communications, familiarity breeds apathy.”

“The most powerful element in advertising is the truth.”

“Word of mouth is the best medium of all.”

“To create art with all the passion in one's soul is to live art with all the beauty in one's heart.”

“art is risk made visible”

“Eleanor was right. She never looked nice. She looked like art, and art wasn't supposed to look nice; it was supposed to make you feel something.”

“Posthuman. It was a word from advertising copy, breathless and empty, and all hed ever thought it really meant was that the people using it had a limited imagination about what exactly humans were ...”

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

“All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.”

“People are generally better persuaded by the reasons which they have themselves discovered than by those which have come into the mind of others.”

“All good writing is persuasive writing; persuading the reader to buy what you're selling, to side with you, to believe the tales you tell.”

“Yet it is folly to argue against determined hardness; eloquence may strike the ear, and the language of sorrow draw forth the tear of compassion, but nothing can reach the heart that is steeled wit...”