The cover letter is all about what you want. Nasty Gal gets so many cover letters that detail a passion for fashion and then proceed to talk about how this job will help the applicant pursue her interests, gain more experience, and explore new avenues.If a cover letter starts out like this, I usually end up reading the first couple of sentences before hitting the delete button. Why? Because I dont care about what a job will do for you and your personal development. I know that sounds harsh, but I dont know you, so the fact that you want to work for my company does not automatically mean that I have an interest in helping you grow your career. I have a business that is growing by the day, so I want to know what you can do for me. Its as simple as that.