The most important thing in business is a persona, Nico,' he was fond of saying. 'People want to know immediately what they're dealing with. And when they think about you, you've got to stand out in their minds--like one of those characters in a novel.
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About Candace Bushnell
Candace Bushnell was a 20th-century American author, journalist, and producer. Candace Bushnell is an American author, journalist, and television producer. She wrote a column for The New York Observer (1994–96) that was adapted into the bestselling Sex and the City anthology. Read more on Wikipedia →