“I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has t...”

“to be successful, you have to be out there, you have to hit the ground running”

“The first thing that has to be recognized is that one cannot train someone to be passionate--it's either in their DNA or it's not.”

“There is no greater thing you can do with your life and your work than follow your passions in a way that serves the world and you.”

“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”

“Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that ...”

“If you hire people just because they can do a job, theyll work for your money. But if you hire people who believe what you believe, theyll work for you with blood and sweat and tears.”

“My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. Tha...”

“Dont worry, Im not quitting. Ive decided Im going to stay andmake his life a living hell while I run his business into the ground.--Kim to Abe”