There is a mistake technical and scientific people make. We think that if we have made a clever and thoughtful argument, based on data and smart analysis, then people will change their minds. This isn't true. If yoy want to change people's behavior, you need to touch their hearts, not just win the arguments. We call this the Oprah Winfrey rule.

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About Eric Schmidt

Eric Schmidt was a contemporary American businessman and software engineer. Eric Emerson Schmidt is an American businessman and former computer engineer who was the chief executive officer of Google from 2001 to 2011 and the company's executive chairman from 2011 to 2015. He also was the executive chairman of parent company Alphabet Inc. Read more on Wikipedia →

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