Quotes by Klaus H. Krippendorff, Content Analysis: An Introduction to Its Methodology

“The assumptions that propagandists are rational, in the sense that they follow their own propaganda theories in their choice of communications, and that the meanings of propagandists' communication...”

“Propagandists reveal themselves through their use of tricks such as "name-calling", employing "glittering generalities", "plain folks" identifications, "card stacking", "bandwagon" devices, and so ...”