Quotes by Howard Schultz

“In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercis...”

“I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think...”

“Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the c...”

“I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I w...”

“The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.”

“Starbucks has a role and a meaningful relationship with people that is not only about the coffee.”

“Social and digital media is a bullet train, and that bullet train is not coming home.”

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength...”

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”

“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”

“The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunitie...”

“Any business today that embraces the status quo as an operating principle is going to be on a death march.”

“Business leaders cannot be bystanders.”

“What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents so...”

“This may sound a bit naive, but I got here by believing in big dreams.”