Quotes by Erika Hall, Just Enough Research

“Some websites are completely optimized for simple conversion, and its easy to tell. The design centers on one clear call to action, a vivid lozenge labeled with a verb.”

“Some websites are completely optimized for simple conversion, and it’s easy to tell. The design centers on one clear call to action, a vivid lozenge labeled with a verb.”

“Some websites are completely optimized for simple conver- sion, and it’s easy to tell. The design centers on one clear call to action, a vivid lozenge labeled with a verb.”