Always remember the first rule of power tactics: Power is not only what you have but what the enemy thinks you have. The second rule is: Never go outside the experience of your people. When an action or tactic is outside the experience of the people, it results in confusion, fear, and retreat. [...] The third rule is: Whenever possible go outside of the experience of the enemy. Here you want to cause confusion, fear, and retreat.
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About Saul Alinsky
Saul Alinsky was a 20th-century American activist and political theorist. Saul David Alinsky was an American community activist and political theorist. His work through the Chicago-based Industrial Areas Foundation helping poor communities organize to press demands upon landlords, politicians, bankers and business leaders won him national recognition and notoriety. Read more on Wikipedia →