Right away, I knew I was onto something, so I kept at it. I started to use the phrase in my newsletters and press releases. When I campaigned for reelection, I used it in my speeches, and everywhere else it seemed appropriate. How'm I doing? became associated with me, as it still is to this day. Years later, after I became mayor, the writer Ken Auletta, among others, condemned me for my slogan. There were a lot of people who used to criticize me for using it as often as I did, but for some reason Auletta's derision has stayed with me. He wrote that instead of saying, How am I doing? I should be saying, How are we doing? I thought to myself, You dope. Do you think anyone could stand at a subway stop at seven in the morning saying, How are we doing? and expect an kind of response. That's the way a teacher talks to her children: How are we doing today? It's patronizing. Worse, it sounds foolish. Corporations pay millions of dollars for slogans and logos, and most times people don't remember them. And it didn't cost a nickel. I wasn't about to give up a good thing.