The map is not the territory, and the name is not the thing named (see also, Alfred Korzybski).
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About Gregory Bateson
Gregory Bateson was a 20th-century American american psychological anthropologist. Gregory Bateson was an English anthropologist, social scientist, linguist, visual anthropologist, semiotician, and cyberneticist whose work intersected that of many other fields. His writings include Steps to an Ecology of Mind (1972) and Mind and Nature (1979). Read more on Wikipedia →