Effectiveness is doing the things that get you closer to your goals. Efficiency is performing a given task (whether important or not) in the most economical manner possible. Being efficient without regard to effectiveness is the default mode of the universe.
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About Timothy Ferriss

Timothy Ferriss was a contemporary American entrepreneur, investor, author, and podcaster. Timothy Ferriss is an American entrepreneur, investor, author, podcaster, and lifestyle guru. He is known for his 4-Hour self-help book series — including The 4-Hour Work Week, The 4-Hour Body, and The 4-Hour Chef — that focused on lifestyle optimizations, but he has since reconsidered this approach. Read more on Wikipedia →

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