A rare event will be overweighted if it specifically attracts attention. [...] And when there is no overweighting, there will be neglect.
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About Daniel Kahneman
Daniel Kahneman was a 20th-century American american psychologist and economist. Daniel Kahneman was an Israeli-American psychologist best known for his work on the psychology of judgment and decision-making as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences together with Vernon L. Smith. Read more on Wikipedia →