I don't believe there's a challenge anywhere in the world that's more important to people everywhere than finding solutions to the problems of our cities. But where do we begin — how do we start answering this great challenge? Well, we're convinced we must start answering the public need. And the need is not just for curing the old ills of old cities. We think the need is for starting from scratch on virgin land and building a special kind of new community that will always be in a state of becoming. It will never cease to be a living blueprint of the future, where people actually live a life they can't find anywhere else in the world.