The power of the Plus Factor is potential but it is not self-activating. It is latent in human beings and will remain latent until it is activated.

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About Norman Vincent Peale

Norman Vincent Peale was American minister, author, and positive thinking proponent. Norman Vincent Peale was an American Protestant clergyman, and an author best known for popularizing the concept of positive thinking, especially through his best-selling book The Power of Positive Thinking (1952). He served as the pastor of Marble Collegiate Church, New York, from 1932, leading this Reformed Church in America congregation for more than a half century until his retirement in 1984. Read more on Wikipedia →

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