[E]ach several want is limited, and... with every increase in the amount of a thing which a man has, the eagerness of his desire to obtain more of it diminishes; until it yields place to the desire for some other thing, of which perhaps he hardly thought, so long as his more urgent wants were still unsatisfied. There is an endless supply of wants, but there is a limit to each separate want. This familiar and fundamental law of human nature may pass by the name of the Law of Satiable Wants or the Law of Diminishing Utility.It may be written thus:—The Total Utility of a commodity to a person (...the total benefit or satisfaction yielded ...by it) increase with every increase in his stock of it, but not as fast as his stock increases. ...[i.e.,] the additional benefit ...from an additional increment of his stock of anything, diminishes with every increase in the stock ...