The point is that newspapers are not there for spreading news but for covering it up. X happens, you have to report it, but it causes embarrassment for too many people, so in the same edition you add some shock headlines - mother kills four children, savings at risk of going up in smoke, letter from Garibaldi insulting his lieutenant Nino Bixio discovered, etc. - so news drowns in a great sea of information.
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About Umberto Eco
Umberto Eco was a 20th-century Italian semiotician, philosopher and writer. Umberto Eco was an Italian medievalist, philosopher, semiotician, novelist, cultural critic, and political and social commentator. In English, he is best known for his popular 1980 novel The Name of the Rose, a historical mystery combining semiotics in fiction with biblical analysis, medieval studies and literary theory, as well as Foucault's Pendulum, his 1988 novel which touches on similar themes. Read more on Wikipedia →