The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
About This Quote
About John Berger
John Berger was American author and environmental consultant. John J. Berger is an environmental science and policy specialist, prize-winning American author, journalist, and environmental consultant. Read more on Wikipedia →
Themes
- Love — Quotes exploring romantic love, compassion, and human connection