Culture is very important to the Mavs. Your best player has to be a fit for what you want the culture of the team to be. He has to be someone who leads by example. Someone who sets the tone in the locker room and on the court. It isn't about who talks the most or the loudest. It is about the demeanor and attitude he brings.
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About Mark Cuban
Mark Cuban was a contemporary American businessman. Mark Cuban is an American businessman and television personality. He is the former principal owner and current minority owner of the Dallas Mavericks of the National Basketball Association (NBA) and co-owner of 2929 Entertainment. Read more on Wikipedia →