Nothing has been as instructive in exploring the notion of authenticity as relearning the work of the great philosophers Aristotle and Plato. We are struck by their applicability to our work as we help companies and people develop their brands. Why do these early philosophers have so much to say that is helpful to modern marketers? We believe it is because they were focused on the fundamental issues of authenticity that we all face: Who are we? Why are we? How should we behave? Asking these questions encourages us to deepen our self-awareness. In particular, this issue of who are we? is critical. Knowing who we are is the key to elevating our capacities and performance.
aristotle authenticity brands greek-philosophers matter-more plato quotes-about-life quotes-to-inspire quotes-to-make-you-think relevance
Download Image Share on X Share on Facebook

About This Quote

About Tom Hayes

Tom Hayes was American marketing executive. Tom Hayes is an American marketing executive, and is the founder of Joint Venture: Silicon Valley, a public-private economic consultancy and think tank. Hayes formerly worked as an executive at Applied Materials, Inc. Read more on Wikipedia →

More quotes by Tom Hayes

“We believe that it is the job of each of us to step outside of ourselves, look beyond the shadows, and seek reality. If we hope to present an authentic self to the world, it is critical that we und...”
— Tom Hayes
authentic-self authenticity facing-reality matter-more

“The Wizard of Oz teaches us a valuable lesson about what makes a journey meaningful. It is not mere possession, but also awareness of our unique gifts that enables us to put them to use. We learn t...”
— Tom Hayes
conquer gift gifts journey

“We each carry with us unique gifts, recognized and unrecognized. We long to harness those gifts in a way that gives life significance and helps us to matter more in the lives of others.”
— Tom Hayes
harness life matter-more mattering

“Authenticity is a continual process of building self-awareness, a journey through which we acknowledge both our strengths and our limitations, and come to identify a noble purpose.”
— Tom Hayes
authenticity limitations matter-more noble-purpose

“Unless individuals have the power to defy commoditization and define their own lives, their potential is vulnerable to the crushing forces of objectification.”
— Tom Hayes
commoditization forces individual individuals

“With honesty and a little digging, we have the opportunity to identify our gifts and harness them in the service of our best selfour own unique noble purpose.”
— Tom Hayes
best-self gifts honesty matter-more
View all quotes by Tom Hayes →

Related Quotes

“What are the units of ontology really that I should be a part of a whole, but not be, in all my awareness, chiefly the whole unto itself?”
— Ashim Shanker
aristotle awareness being connection

“I like Aristotle, but I dont agree with his cosmological argument about god.”
— Debasish Mridha
aristotle buddha cosmological-argument debasish-mridha

“Aristotle may be regarded as the cultural barometer of Western history. Whenever his influence dominated the scene, it paved the way for one of history's brilliant eras; whenever it fell, so did ma...”
— Ayn Rand
aristotle philosophy reason

“Perhaps the day will come where the validity of one's spirituality will be judged not by the correctness of one's theology but by the authenticity of one's spiritual life. When that day comes, an a...”
— David N. Elkins
authenticity buddhism christianity spirituality

“I have this excellent notion that we each have our own soul's purpose. We aren't meant to be in a spiritual pissing contest. You be you and do your thing. I will be me and do my thing. Anything mor...”
— Mishi McCoy
authenticity competition competition-and-attitude competition-with-others

“How would your life be different ifYou approached all relationships with authenticity and honesty? Let today be the dayYou dedicate yourself to building relationships on the solid foundation of tru...”
— Steve Maraboli
authenticity honestly inspirational life

“The fact that you have started a small business doesn't mean you should be thinking small. Think BIG! Start Small! Expand your territories!”
— Bernard Kelvin Clive
brands business-advice creativity ideas

“A critical ingredient which binds customers to a brand is trust”
— Bernard Kelvin Clive
brands customers reputation reputation-management

“You need editors, not brand managers,who will push the envelope to make [a brand media property] go forward.”
— Seth Godin
brands content editor marketing