Sometimes you say things with a smile with the precise intention of making it clear that you are not being serious, and are only kidding. If I salute a friend with a smile and say, 'How are you, you old scoundrel!' clearly I don't really mean he's a scoundrel.
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About Umberto Eco
Umberto Eco was a 20th-century Italian semiotician, philosopher and writer. Umberto Eco was an Italian medievalist, philosopher, semiotician, novelist, cultural critic, and political and social commentator. In English, he is best known for his popular 1980 novel The Name of the Rose, a historical mystery combining semiotics in fiction with biblical analysis, medieval studies and literary theory, as well as Foucault's Pendulum, his 1988 novel which touches on similar themes. Read more on Wikipedia →