If Uber is lower-priced, then more people will want it. And if more people want it and can afford it, then you have more cars on the road. And if you have more cars on the road, then your pickup times are lower, your reliability is better. The lower-cost product ends up being more luxurious than the high-end one.
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About Travis Kalanick
Travis Kalanick was American entrepreneur and former ceo of uber. Travis Cordell Kalanick is an American businessman best known as the co-founder and former chief executive officer (CEO) of Uber. Previously he worked for Scour, a peer-to-peer file sharing application company, and was the co-founder of Red Swoosh, a peer-to-peer content delivery network that was sold to Akamai Technologies in 2007. Read more on Wikipedia →