Marketers use big data profiling to predict who is about to get pregnant, who is likely to buy a new car, and who is about to change sexual orientations. That's how they know what ads to send to whom. The NSA, meanwhile, wants to know who is likely to commit an act of terrorism - and for this, they need us.

About This Quote

About Douglas Rushkoff

Douglas Rushkoff was American writer and media theorist. Douglas Mark Rushkoff is an American media theorist, writer, professor, columnist, lecturer, graphic novelist, documentarian and podcaster. He is best known for his association with the early cyberpunk culture, his advocacy of open source solutions to social problems, his critique of technocapitalism, and his call to retrieve our humanity in a digital age. Read more on Wikipedia →

Themes

  • Change — Embracing transformation, growth, and new beginnings

More quotes by Douglas Rushkoff

Related Quotes