Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
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About Jaron Lanier
Jaron Lanier was American computer scientist, musician, and author. Jaron Zepel Lanier is an American computer scientist, futurist, and composer. Considered a founder of the field of virtual reality, Lanier and Thomas G. Read more on Wikipedia →