The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.
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About Yves Behar
Yves Behar was a contemporary American designer and entrepreneur. Yves BĂ©har is a Swiss-born American designer and entrepreneur. He is the founder and principal designer of Fuseproject, an industrial design and brand development firm. Read more on Wikipedia →
Themes
- Money — Thoughts on wealth, value, and material pursuits