Many memory techniques involve creating unforgettable imagery, in your mind's eye. That's an act of imagination. Creating really weird imagery really quickly was the most fun part of my training to compete in the U.S. Memory Competition.
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About Joshua Foer
Joshua Foer was a contemporary American freelance journalist; memory champion. Joshua Foer is a freelance journalist and author living in Brookline, Massachusetts, with a primary focus on science. He was the 2006 USA Memory Champion, which was described in his 2011 book, Moonwalking with Einstein: The Art and Science of Remembering Everything. Read more on Wikipedia →