Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.

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About Klaus Schwab

Klaus Schwab was a contemporary founder of the world economic forum. Klaus Martin Schwab is a German mechanical engineer, economist, and founder of the World Economic Forum (WEF). He served as the WEF's chairman from 1971 until his resignation in 2025. Read more on Wikipedia →

Themes

  • Power — The dynamics of influence, authority, and leadership

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