It's important to build trust if you're trying to deal with big things. Big issues require everybody to get outside their comfort zone, and people are more willing to do so if they believe that their partner is sincere in their efforts. And the only way you can do that is to engage them on a personal level.
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About Jeb Bush
Jeb Bush was a contemporary American politician and businessman. John Ellis "Jeb" Bush is an American politician and businessman who served as the 43rd governor of Florida from 1999 to 2007. He was the second son of former president George H. Read more on Wikipedia →