Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.'
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About Yves Behar
Yves Behar was a contemporary American designer and entrepreneur. Yves BĂ©har is a Swiss-born American designer and entrepreneur. He is the founder and principal designer of Fuseproject, an industrial design and brand development firm. Read more on Wikipedia →