In the case of maternal health care, you look at, well naturally, it's the mother who's the customer, who makes the decisions. But in truth, the mother in many areas, in certain parts of India, the mother has very little decision-making power at all. The real decision-maker is the mother-in-law.
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About Jacqueline Novogratz
Jacqueline Novogratz was American businesswoman. Jacqueline Novogratz is an American entrepreneur and author. She is the founder and chief executive of Acumen, a non-profit venture capital fund whose goal is to use entrepreneurial approaches to address global poverty. Read more on Wikipedia →