'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.
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About Mark Burnett
Mark Burnett was British television and film producer and author. James Mark Burnett is a British-American television producer, best known for creating The Apprentice, and producing Survivor, Are You Smarter than a 5th Grader?, Shark Tank, and The Voice. He has produced more than 4000 hours worth of television programming, which have appeared on over 15 major television networks and aired in over 70 countries. Read more on Wikipedia →