There are many elements to a campaign. Leadership is number one. Everything else is number two.
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About Bertolt Brecht
Bertolt Brecht was a 19th-century German poet, playwright, and theatre director. Eugen Berthold Friedrich Brecht, known as Bertolt Brecht and Bert Brecht, was a German theatre practitioner, playwright, and poet. Coming of age during the Weimar Republic, he had his first successes as a playwright in Munich and moved to Berlin in 1924, where he wrote The Threepenny Opera with Elisabeth Hauptmann and Kurt Weill and began a life-long collaboration with the composer Hanns Eisler. Read more on Wikipedia →