Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it's more than just food. So I think when you combine caring, and eating wonderful food, it's a very powerful combination.
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About Jerry Greenfield
Jerry Greenfield was a contemporary American businessman, philanthropist, and activist. Jerry Greenfield is an American businessman, philanthropist, and activist. He is a co-founder of Ben & Jerry's Homemade Holdings, Inc. Read more on Wikipedia →