Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
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About Mark Zuckerberg
Mark Zuckerberg was a contemporary American businessman and programmer. Mark Elliot Zuckerberg is an American businessman and programmer who co-founded the social media service Facebook and its parent company Meta Platforms. He is Meta's chairman, chief executive officer (CEO), and controlling shareholder. Read more on Wikipedia →