Contrary to conventional military and game theory, the most effective offense is sometimes a direct attack against your political opponent's greatest strength - not his weaknesses - to place him immediately on the defensive.

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About Mark McKinnon

Mark McKinnon was American political consultant. Mark David McKinnon is an American political advisor, reform advocate, media columnist, and television producer. He was the chief media advisor to five successful presidential primary and general election campaigns, and is a co-founder of No Labels, an organization dedicated to bipartisanship and political problem solving. Read more on Wikipedia →

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