If you look at any leaf on any tree branch, it's similar to but not exactly a repetition of the previous branch. So the new science of complexity or showing how an architecture can be produced just as quickly, cheaply and efficiently by using computer production methods to get the slight variation, the self-similarity.
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About Charles Jencks
Charles Jencks was American architect. Charles Alexander Jencks was an American cultural theorist, landscape designer, architectural historian, and co-founder of the Maggie's Cancer Care Centres. He published over thirty books and became famous in the 1980s as a theorist of postmodernism. Read more on Wikipedia →