There's the famous thing that the A&R man from the record company is supposed to do: He's supposed to come into the studio and listen to the songs you've been recording and then say, 'Guys, I don't hear any singles.' And then everybody falls into a terrible depression because you have to write one.
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About Jarvis Cocker
Jarvis Cocker was a contemporary English singer and musician. Jarvis Branson Cocker is an English singer and musician. As the founder, frontman, lyricist and only consistent member of the band Pulp, he became a reluctant figurehead of the Britpop genre of the mid-1990s. Read more on Wikipedia →